stakeholder engagement

strategies, tools, and implementation determine appropriate tools and strategies to engage and connect with other participants

developing a plan

• Develop a building-wide sustainability plan and incorporate it into the long/short-term operations and facilities plans and budgets

• Define a clear ROI for both the ownership and tenant groups

• Get buy-in from the owner stakeholder team

roles and responsibilities

• Secure Tenant Group participation and commitment

• Jointly define and affirm agreement on strategies and implementation

• Define “ownership” of individual groups and role-specific implementation 

• Outsource when necessary; consulting services may be required

education and engagement

• Develop educational tools (e.g., newsletter, website)

• Utilize social network engagement tools: campaigns, events, town halls, competition, incentives, and award programs

• Tip: Use dashboard tools (e.g.: Lucid, Pulse, Serious Energy, etc.) as an engagement and measurement tool

communication

• Consider opportunities for sharing the gains. examples: “split incentive” strategy, opt-in options for tenants, or developing energy budget incentive

• Help Tenant Group Leaders engage employees, and encourage collaboration with internal tenant “Green Teams”

• Messaging and branding – make it personal to the tenant to optimize engagement